eden Real Estate Development Company succeeded in completing the first phase of the summer of Aden, which included covering a number of governorates, during which the company was able to increase citizens’ awareness of the importance of the new administrative capital and the size of the actual achievements in it and the services, facilities and guarantees provided by the state to ensure the success of the project
The company was also able to change the stereotyped image of real estate exhibitions and the methods used to market real estate products. Since the launch of the summer of Aden, the company has been interested in reaching the largest possible segment of customers with its products directly and presenting its products in an entertaining way, which allows the interested customer to ease decision-making in an appropriate atmosphere, and the accompanying cheerfulness and celebration atmosphere helped Aden summer fairs create the need for many clients looking for the best investment opportunities
Asma Osama, sales manager of Aden for real estate development and executive director of the event in Greater Cairo and the Delta, stated that one of the most important goals of the summer of Aden is direct communication with clients interested in investing directly with the change in the stereotype of real estate exhibitions, where the festival is interested in presenting the strong and unique investment opportunities that exist in the company to clients In a suitable atmosphere free of pressures so that our customers can choose the most suitable opportunities for them from among the available opportunities
It is worth mentioning that the summer of Aden is a real estate festival held in all Egyptian governorates. Educational affiliated to the Bedaya Charitable Association